Each one Reach one Ladder of Business

There are some business persons who after having made it forget all those little things that used to matter. Like the fact that some people in the heated pursuit of their dreams live hand to mouth for lengthy stretches of time. Then there are some who don't.

I was watching Conan O'Brien last night and he has this segment that introduces young, up and coming comedians to his studio audience and the wider television following of his show. And I couldn't help but think this was Conan's effort to invest in his field. An effort that makes him one of an impassioned yet smart few who realise that those small time investments pay off.

I had spoke about establishing connections before and this strikes me as that and a devious little marketing tool wrapped up in one package. In the event that these persons do go on to 'do big things' and 'make a name for themselves' after their feature on the show they would always remember Conan's effort as an integral part of their rise to stardom, which secures Conan as a business contact. Also, because the comedians that feature in that segment are always changing and because they are all 'up and coming' they can take it upon themselves to raise awareness of their stint on the show and in doing so bring a whole new set of persons to Conan's show.

I am happy to see it in areas that are known for small time ventures, like the arts or other such neglected industries. But this scheme is also employed by bigger businesses for strategic reasons like tax benefits. In Jamaica telecommunications giant Digicel is known for its community outreach program. It will sponsor several small time events for inner city communities, for children's homes and establishments of that nature all in an effort to push their brand and service. The same goes for Scotiabank, Courts and other big name business conglomerates.

So here's my word of advice, if you're an up and coming business person do your best to position yourself in the way of schemes like these. Rely on these stable contacts to introduce you to where you want to be, to your target audience and then go to work on making sure they never forget your name. Be an opportunist!!