The Importance of Timely Marketting

Myself and a few other members of the Springvale Enterprise were at a Culinary Event earlier this month. The aim of the night was to do a push promotion minus actual sales of the products. Which, I will admit, didn't entirely make sense to me. The event was at the Pegasus. Furthermore the ticket price was JA$3500. I have always thought that you should capitalise on any chance to sell your product. So it only seemed right to bring products to sell to persons who were willing to pay JA$3500 for one event. After all our product is sold at just about JA$300 a pop, it should have been an easy sell to that crowd. But since with every event in life you learn a few new tricks, I thought I'd share what I learnt there.

Time and Place is key!
The event had several prominent members of Jamaica's Culinary Field in one place. All eager to provide samples of their respective products, exchange business cards and mingle. Making it the perfect environ for connections to be made. Better yet for an up and coming brand like Springvale.
Successful business ventures will thrive on marketing strategies. However every business cannot be all about immediate sales and profits. Some marketing schemes should be centred around building connections. For start-up businesses this is a tip that should not be taken lightly.
Your product or service is new on the market, young in comparison to several others who have had more time to build a communications network, stable customer backing and other necessary elements. Which means you will need to build yourself a communications network, stable customer backing. This takes time but it always worthwhile and should be a very pressing concern for all new business owners.
For all you know several doors can open from one conversation at such an event.

Spend money, Make money!
Sometimes business rewards come fast on the heels of persons who understand that money has to be spent to make a profit. There are always aspects of your business that you should be prepared to splurge on. Advertising most often always falls in that bracket and this event was one such time.

Fun fact: In these scenarios compliments can take you far. So can a smile and a cheery persona. Do your best to prepare all of these for a quaint pitch of your product or service to be all the more effective in its delivery.